Analytics refers to the systematic process of examining data to discover meaningful patterns, correlations, and insights that inform decision-making. It involves the use of statistical, mathematical, and computational techniques to transform raw data into valuable information. Analytics can be applied across various domains such as business, science, healthcare, and technology to measure performance, predict trends, and optimize outcomes.
Analytics tools are specialized software platforms that facilitate this process by enabling users to collect, visualize, and interpret data effectively. Tools like Tableau focus on data visualization, helping users create interactive dashboards and reports, while Neo4j applies graph-based analytics to reveal relationships and connections within complex datasets.