Discover Click-To-WhatsApp (CTWA)

The Click to WhatsApp (CTWA) campaigns utilizes Meta platforms (Facebook, Instagram, WhatsApp) to seamlessly direct potential customers to WhatsApp for immediate communication. This strategic approach enables businesses to reach diverse audiences across platforms and foster direct connections, ultimately driving sales.

Sparking Engagement with CTWA Ads

Crafting a CTWA campaign on Meta is simple. Begin by distributing ads across Meta’s platform using the Ads Manager Tool. Businesses can then customize campaign elements.

Elevating engagement with CTWA

After Clicking on Ads, potential customers are directed to the business’s WhatsApp. Businesses can engage effectively using WhatsApp Flows.

It showcasing products/services via catalogue, redirecting to their website, or initiating automated chats through a Chatbot for personalized interactions.

What’s Inside CTWA?

• WhatsApp Flows (NEW FEATURE)

WhatsApp Flows simplifies interactions, condensing conversations into forms. Integration with third-party systems automates data storage, boosting efficiency.

• WhatsApp Catalogue

Create a virtual storefront in WhatsApp, displaying products with prices and descriptions. When customers interact with targeted ads, specific messages can automatically deliver relevant catalogues.

• Chatbot

Before WhatsApp Flows, businesses utilized Chatbots for quick interactions to assist customers in making purchases, facing the challenge of capturing sufficient information to maintain customer engagement and prevent conversation abandonment.

CTWA Ads Utilization

Click-to-WhatsApp ads enable tailored marketing efforts, such as driving offline traffic for retail chains, promoting F&B services, and offering personalized assistance for airlines, all via WhatsApp.

Are you considering the implementation of Ads that directly lead to WhatsApp? Contact us! For more info, click the link in bio/visit our website: https://infracom-tech.com🔗📱

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Written By : Marketing Communication ICT | Published : 3/June/2024